Who we are
Trusted Flooring Specialists Serving Geelong for Over 50 Years
Stirling Floors is a long-established flooring business proudly serving the Geelong community. Located in the east of Geelong, we provide quality flooring solutions chosen for their durability, style, and long-term value. Whether you’re updating a single space or planning a full renovation, our team helps you make confident flooring choices that suit your lifestyle and budget.
With decades of industry experience behind us, we’re known for practical advice, personalised service, and a genuine commitment to quality. We work closely with homeowners, renovators, and local businesses across Geelong, delivering flooring solutions designed to perform well and look right for years to come..
Trusted Flooring Specialists Serving Geelong for Over 50 Years
Stirling Floors is a long-established flooring business proudly serving the Geelong community. Located in the east of Geelong, we provide quality flooring solutions chosen for their durability, style, and long-term value. Whether you’re updating a single space or planning a full renovation, our team helps you make confident flooring choices that suit your lifestyle and budget.
With decades of industry experience behind us, we’re known for practical advice, personalised service, and a genuine commitment to quality. We work closely with homeowners, renovators, and local businesses across Geelong, delivering flooring solutions designed to perform well and look right for years to come.
Our Story
Stirling Floors has been part of the Geelong flooring industry for generations. In 1973, Richard Goodall — widely known as the “Carpet Guru” — took over the business and expanded its services beyond floor sanding to include a wide range of carpets, floorboards, and area rugs. His deep product knowledge and passion for floor coverings helped thousands of customers across Geelong and firmly established Stirling Floors as a trusted name in quality flooring.
Today, the business continues under the ownership of Ricardo, who shares the same focus on quality, functionality, and attention to detail. Ricardo understands that flooring needs to do more than look good — it must suit the way people live and work. His hands-on approach ensures every project meets the high standards Stirling Floors is known for, delivering results customers can feel confident in.
Our Approach
We believe choosing the right flooring should be straightforward and stress-free. Our team takes the time to understand how each space is used, what matters most to the customer, and how to balance aesthetics with practicality and budget.
Through personalised, one-on-one consultations, we guide customers through their options clearly and honestly, explaining the pros and cons of each choice. Whether you’re drawn to classic designs or more contemporary styles, we make the decision process simple and transparent from start to finish.
Why Choose Us
Stirling Floors is trusted by Geelong locals for our experience, reliability, and honest approach. With over 50 years behind the Stirling name, we focus on quality products, practical advice, and long-term value rather than short-term trends. As a locally owned business, we take pride in building lasting relationships and delivering flooring solutions that stand the test of time.
Visit Our Geelong Showroom
If you’re planning a renovation or exploring new flooring options, visit our Geelong showroom to see our range in person and speak with our experienced team. We’re here to help you choose flooring that suits your space, your lifestyle, and your budget.